White-Label Heat Pump Installation for Builders and Contractors

What Does White-Label Mean in the Heat Pump World?

White-label heat pump installation means Electromatic M&E carries out the complete heat pump installation — design, supply, install, commission, and certify — while your business remains the face of the project to the homeowner or developer. Your customer sees your company name throughout. Our qualified engineers carry out the specialist heat pump work under MCS certification, process the BUS Grant, and ensure the technical quality that your reputation depends on.

Related reading: Heat pump subcontractor in London: why builders work with us | Builder’s guide to offering heat pumps without the headaches

Why White-Label Heat Pump Installation Makes Business Sense

The market is moving fast

The Future Homes Standard will prohibit gas boilers in new builds. The government’s target of 600,000 heat pump installations per year by 2028 is driving massive demand. Homeowners are increasingly asking their trusted builder about heat pumps, and if you cannot offer a solution, they will find someone who can.

The certification barrier is real

To install heat pumps that qualify for the £7,500 BUS Grant (subject to eligibility criteria set by Ofgem), the installation must be carried out under MCS certification. Achieving standalone MCS certification takes 3–6 months and costs thousands of pounds in fees, audits, and quality management systems. For a builder whose core business is construction, renovation, or property maintenance, this is rarely a justified investment.

Your customers trust you

Homeowners who need a heat pump do not want to find and vet a specialist installer they have never met. They want their builder — the person they already trust — to handle it. White-labelling lets you say yes to that request without overextending your capabilities.

Margin opportunity

Heat pump installations typically carry project values of £10,000–£14,000 before the BUS Grant (£2,500–£6,500 after grant, subject to eligibility). As the white-label partner presenting the project to the customer, you retain a management margin on top of the installation cost. This adds a meaningful revenue stream without significant capital investment.

How Our White-Label Model Works

We have designed our white-label process to be as seamless as possible for busy contractors. Here is the step-by-step flow:

Step 1: You receive the enquiry

Your customer — whether a homeowner renovating their property, a landlord upgrading for MEES compliance, or a developer finishing a project — asks about heat pump installation. You say yes.

Step 2: You brief us

You send us the project details: property address, type and size, any existing heating system, the customer’s priorities (e.g., budget, timeline, specific requirements). This can be as simple as an email or a phone call to our trade team.

Step 3: We survey and design

Our engineers carry out a full site survey (or work from architectural plans for new builds). We perform the heat loss calculation, design the system, select the equipment, and prepare a detailed technical specification. This is all done in the background — your customer does not need to interact with us unless you want them to.

Step 4: We provide a trade quotation

We send you a detailed quotation at trade pricing. This covers everything: equipment, installation labour, MCS certification, BUS Grant processing, and commissioning. You add your management margin and present the quote to your customer under your own branding.

Step 5: Installation

Once the customer accepts, we schedule the installation to fit your project programme. Our engineers attend site and carry out the work professionally and efficiently. A typical residential ASHP installation takes two to three days.

Step 6: MCS certification and BUS Grant

We complete all MCS documentation, commission the system to MCS Technical Standards (MIS 3005), and process the BUS Grant application on the customer’s behalf (subject to eligibility criteria set by Ofgem). The grant is deducted from the total price, reducing the customer’s out-of-pocket cost.

Step 7: Handover

We provide the full commissioning pack, MCS certificate, warranty documentation, and homeowner operation guide. You deliver this to your customer as part of your overall project handover.

MCS Certification: Under Your Name or Ours?

Option A: MCS certification under our umbrella (standard)

The MCS certificate is issued under our umbrella scheme. This is the simplest and most common arrangement. The customer receives a fully valid MCS certificate, qualifies for the BUS Grant (subject to eligibility), and gets the same level of protection. The certificate identifies the MCS-certified installer (Electromatic, via our umbrella), but your company remains the customer-facing contractor.

Option B: You obtain your own MCS certification

If you plan to scale your heat pump offering significantly, it may make sense for you to obtain your own MCS certification in the medium term. We can support this transition — continuing to provide installation services while you build your own MCS-certified operation.

Option C: You join an MCS umbrella scheme yourself

A middle ground: you register with an MCS umbrella company directly, gaining your own MCS-certified status via umbrella, and we continue to provide the installation labour and technical expertise. This gives you more direct control over the certification process while still leveraging our engineering capability.

Quality Standards: What We Guarantee

When you put your brand on a heat pump installation, you need certainty that the work underneath is impeccable. Here is what we guarantee:

Qualified engineers

Every installation is carried out by engineers holding Level 3 ASHP qualifications (Ofqual-regulated), G3 unvented hot water certification (LCL Awards), and Gas Safe registration where required. These are experienced professionals with documented competence.

MCS compliance

Every system is designed and installed to MCS Technical Standard MIS 3005. This includes proper heat loss calculations (not rules of thumb), correct system sizing, weather compensation setup, and full commissioning to manufacturer specifications.

Documentation

Every installation produces a comprehensive pack: MCS certificate, commissioning record, heat loss calculation, system schematic, warranty registration, and homeowner operation guide.

Warranty

All equipment carries manufacturer warranties (typically 5–7 years on the heat pump unit). Our workmanship is guaranteed, and we handle any warranty claims directly with the manufacturer on behalf of the end customer.

Insurance

Electromatic M&E holds full public liability insurance and professional indemnity cover. The risk associated with the specialist heat pump installation sits with us, not with you.

Pricing: How the Numbers Work

Trade pricing

We provide you with a fixed, all-inclusive trade price for each project. This covers equipment procurement, installation labour, MCS certification and BUS Grant processing, commissioning, and documentation. There are no hidden extras.

Your margin

You add your management margin when presenting the quote to your customer. Most of our white-label partners add 10–20% on top of our trade price, though this varies depending on the overall project context.

Example scenario

In this example, you earn £1,425 for managing the customer relationship and coordinating the project — without needing to employ specialist engineers, hold MCS certification, or manage heat pump supply chains.

Who Is This Model Right For?

Our white-label heat pump installation service is designed for:

• General builders carrying out renovations, extensions, and loft conversions where the customer also wants a heat pump
• Property maintenance companies managing portfolios of residential properties that need heating upgrades
• Electricians and plumbers who have the customer relationships but not the ASHP-specific qualifications
• Bathroom and kitchen fitters whose customers are upgrading their hot water system at the same time
• Architects and project managers who specify heat pumps and want a reliable installation partner to recommend to their clients
• M&E contractors who handle the general mechanical and electrical work but subcontract the heat pump element

Frequently Asked Questions

Will my customer know that Electromatic installed the heat pump?

That depends on your preference. In the standard white-label model, our engineers attend site without Electromatic branding, and all customer-facing communication goes through you. The MCS certificate will reference the MCS-certified entity (our umbrella company), but this is a regulatory requirement and does not typically affect the customer’s perception of who delivered the project.

Do I need any qualifications to offer white-label heat pump installation?

No. You do not need MCS certification, Gas Safe registration, or ASHP qualifications. We hold all the necessary certifications and carry out all the specialist work. Your role is managing the customer relationship and coordinating the project within your wider scope of works.

How much does the white-label service cost?

We provide a fixed trade price for each project, which covers everything from equipment procurement to MCS certification. Typical all-inclusive trade prices for a standard residential ASHP installation range from £8,000 to £12,000 depending on the system size, property complexity, and equipment selection. You then add your margin on top.

Can I use this model for new build developments as well as retrofits?

Absolutely. Our white-label service works for both retrofit installations (replacing an existing gas boiler) and new build projects (first-time heating system installation). For new builds, we can work from architectural plans and coordinate with your build programme from first fix through to commissioning.

What happens if there is a warranty issue after installation?

We handle all warranty matters directly. If the heat pump develops a fault, we liaise with the manufacturer and arrange the repair or replacement. Depending on the agreed arrangement, we can communicate directly with the homeowner or work through you to maintain the white-label relationship.

Start Offering Heat Pumps Under Your Brand

If you are ready to add heat pump installation to your service offering without the complexity of certifications, specialist hiring, or equipment procurement, our white-label model is designed for you.

Submit a partnership enquiry →

Call us: 07718 059 284 | Email: admin@electromatic.uk

The information in this article is for general guidance only and does not constitute legal, commercial, or regulatory advice. The Boiler Upgrade Scheme (BUS) grant of £7,500 is subject to eligibility criteria set by Ofgem — not all properties qualify. Electromatic M&E Ltd operates under MCS certification via our accredited umbrella partner. All installations comply with Building Regulations Part L and MCS standards. E&OE.

Written by Electromatic M&E Ltd — ASHP & Solar installer, London & Surrey (electromatic.uk)

Last updated: April 2026 | Electromatic M&E Ltd, Company No. 13837345